JC Diaz

MagicBand+ [Product Director]: The next-generation Disney wearable that unlocks utility and immersive experiences at Walt Disney World, Disneyland, Disney Cruise Line, and at home. Best selling merchandise item in Walt Disney World history.

What's Real? (AI) [Creator] A retro futuristic, original short film generated with multiple AI tools, including MidJourney and Stable Diffusion. Music credit: Orion Sun - Mirage.

Fab 50 Quest [Product Director] Use your MagicBand+ to help Tinker Bell spread her pixie dust and bring 50 character sculpts to life with unique sounds and light reactions in celebration of Walt Disney World's 50th Anniversary. Once you bring them to life, you can visit them in their worlds using AR on your smartphone.

Paired AR [Director, Writer, Designer, Developer] Paired is an original short story that explores the lives of two socks, Saul and Sadie. These "solemates" are accidentally separated at the laundromat and. on their adventures, learn the value of taking risks and how to appreciate the true love of "solemates".

Latinx in Tech @ Disney Employee Resource Group [Founding Leader, Logo and Visual Designer] Our mission is to identify, support and celebrate the Latinx technologists within TWDC, aiding in career mobility, professional development, and talent retention & acquisition, while building a community of belonging.

Star Wars: Galaxy's Edge Telephonic Response Droid [Product Lead] An AI droid character designed to reduce call center calls about the grand opening of Star Wars: Galaxy's Edge at Walt Disney World.

Movies Anywhere [Product Marketing Manager] Connect your digital movie library across multiple services and studios. Launched the platform and led the development of go-to-market features and incentives that made the value prop of the platform clear to consumers.

Harry Potter Quidditch AR [Creator] 3D object tracking proof of concept developed for fun and educational purposes. The quidditch set is mapped onto a physical cardboard box.

Haunted Mansion VR Fan Project [Creator] Step into the dead center of the room and enjoy the first VR experience I designed for fun before joining Disney. Are these walls actually stretching or is it your imagination? Works with Google cardboard or on YouTube.

Hey Disney! [Product Director] An all-new Disney virtual assistant that unlocks magical experiences with characters from every Disney franchise, while making your Resort stay easier. Available at select Walt Disney World Resort rooms and [soon] for purchase on the Amazon Alexa Skill Store.

Batuu Bounty Hunters [Product Director] Use your MagicBand+ to track down virtual bounties across Star Wars: Galaxy's Edge at Walt Disney World and Disneyland Resort. Use your "datapad"'s AR thermal scanner to capture your target's location and return to the Guild Master to claim your credits.

Enhanced Magical Spectaculars [Product Director] Become a part of every nighttime spectacular and firework show at Walt Disney World and Disneyland Resort as your MagicBand+ lights up and vibrates in sync with the show.

Mickey x Echo Show 5 Cases [Product Director] Decorate your Amazon Echo Show 5 with one of 3 unique Mickey Mouse-inspired designs, including Classic Mickey, WDW 50th Celebration Mickey, and Steamboat Willie, which will be used in all Walt Disney World and Disneyland Resort rooms alongside Hey Disney! (4.8/5 stars, 2k+ reviews on Amazon)

The Unveiled Short Story [Special Effects Lead, AR, 3D] After an unexpected death rocks their marriage, a lonely couple downloads a new technology called "Unveiler" that allows them to unveil the spirit realm through their smartphone. What they soon discover is that they aren't as lonely as they thought.

ShopDisney x LEGO Web AR [Product & Partnership Lead] Partnered with LEGO to give Guests an AR preview of the all-new Disney train set using mobile web AR.

Littlstar VR [Product Lead] Launched the Littlstar VR app across multiple VR platforms and iOS/Android. Also led content partnerships, product design, strategy, and even QA, where I got hands-on experience and learned best practices for VR content development.

Twighlight Zone AR Portal [Creator] AR proof of concept inspired by the Twilight Zone reboot. Physically walk through the AR door to enter through another dimension, a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination.

Shelf [2016 UCLA/Paramount MBA Entertainment Pitch Winners] Pitched concept and was incubated by Paramount Pictures over the summer to develop the idea. Shelf helps movie fans discover, borrow, lend, and watch, the movies and shows they care about and own with friends on social media.

Latinx in Tech @ Disney Employee Resource Group [Founding Leader, Logo and Visual Designer] Our mission is to identify, support and celebrate the Latinx technologists within TWDC, aiding in career mobility, professional development, and talent retention & acquisition, while building a community of belonging.

Portfolio

Work Examples